BUSSINESS PLAN

Product / Service to sell :

Ayam Lalapan (Product)

Product Description :

Ayam Lalapan is a fast food chain restaurant whose main selling is chicken. Ayam lalapan provides various chicken menu, such as: fried chicken, grilled chicken, and chicken geprek. The business location of chicken lalapan is right next to Gunadarma University, Kelapa Dua, Depok. The location is often used by gunadarma's students to gather with other fellow students, and as a place to rest for the bikers who pass Kelapa Dua. The restaurant of ayam lalapan is not too big, but enough to load up to 20 customers.

Target Marketing :

Students of Gunadarma University and people around the University around 2km radius.

Funds and Profit Prediction :

​Chicken lalapan relies on the capital of the members of the fellowship, where each member gives equal capital. The capital that has been injected is expected to provide maximum benefits. We established the price of one serving of AyamLalapan both fried and grilled is Rp 15.000,- and price of one serving of Ayam Lalapan Geprek is Rp 20.000,- We are targeting monthly sales of 600 pieces of of chicken or about Rp 9.000.000,- (using price of fried and grilled ayam geprek. This profit is reduced by cost of goods sold as much as 25% from income. The rest of it is given to the shareholders in accordance with the percentage of ownership and kept as retained earnings.

​ Lalapan chicken is divided into 4 parts, namely :Manager, Chef, Cashier, and Waitress. Here's the job desk of my section.

MANAGER

The role of managers in this case is enormous, where a manager must able to handle all activities related to business activities. With the manager, of all activities can be monitored carefully and well. A manager is allowed to create policies which can provide positive results for the companies. Managers should evaluate past policies whether they are in accordance with current activities or need to be fixed.

Policies that have been used by firms are sometimes irrelevant to a changing market conditions. After creating policies that could help drive business activities, a manager in charge must indetify the strengths and weaknesses which exist in the business, so as not to cause harm to the company.

A manager have to identify, analyze, and decide which costs would be as efficient as the effort, so he can monitor and set the price of the appropriate product to achieve maximum net profit for the company. A good manager must also be able to implement the economic strategy in marketing, so that can attract consumers to buy food products that are marketed.

GREEN = PARALLEL CONSTRUCTION

BLUE    = RELATIVE PRONOUN
RED      = PERIPHRASTIC MODAL